From full-fledged strategy to fine-tuning messaging frameworks, we leverage in-depth B2B knowledge to clarify complexity, 捕捉想象力, 转变思维方式.
科学传播 & 设计
Communicating science clearly so non-technical people can understand helps to make informed decisions. 无论是许可证申请, 环境评估, or an operational concern that you need to communicate with community members or 政府 officials, we take complex information easily understandable for non-scientists.
- We simplify complex science through simple language, graphics, video
- We explain environmental management plans to build trust to generate acceptance
- We help organizations explain the science supporting permit applications
- We work with organizations to improve the population’s beliefs about their science
战略沟通 & 公共关系
We garner coverage in top-tier business and consumer outlets, 策略性行业媒体, 尽管领导力报道.
有时候重要的不是你知道什么，而是你认识谁. We leverage our extensive network of contacts to generate high profile coverage of our clients across a broad range of trade and business press, 包括:
- 商业新闻: 顶级销售渠道，例如 彭博, 商业新闻网, CNBC商业周刊, 环球邮报, National Post, 《菠菜网最稳定正规平台》, 《菠菜资源网》杂志, 《菠菜资源网》, 《菠菜网最稳定正规平台》
- 自然资源博客 & 出版社: 领先的农业食品媒体
- 垂直媒体: 制造业的主要出版物, 零售, 市场营销和广告, HR, 专业服务, 教育, 电子产品, 金融服务, 政府, 电信, 医疗保健, 和会计
- 广播媒体: 电视和广播节目包括 CBC国家, 全球电视, CTV, 早安美国, CNBC, 美国有线电视新闻网，与地方和国家广播电台合作
Successful campaigns promote thought leadership – a key ingredient in natural resources PR. Our clients are recognized as leaders and influencers in the Natural Resource sector. 菠菜网最稳定正规平台帮助客户获得更大的知名度, 激发有意义的对话, increase lead generation and build trust with investors and customers.
- 白皮书: 菠菜网最稳定正规平台致力于捕捉您的品牌声音, communicate your most important messages and distinguish you from competitors.
- 贡献了署名: Our network of contacts includes editors at some of the most prominent business publications and news sites. We’ve helped our clients secure placements in leading business outlets like the 西方生产商, 国家指导, 加拿大的食物, 现代农民, 国际食品加工者
- 演讲及小组讨论: A good thought leadership strategy delivers the right messages to the right audiences. We secure thought leaders’ face time at key industry events all over the country and around the world. We’ll create a calendar highlighting the best speaking opportunities for you throughout the year.
- 电子邮件时事通讯: We help convert your brand’s email newsletter into a shareable resource that delivers value to both leads and customers.
- 社交媒体: We monitor social media sites for industry-related conversations that could use your expert insight, 允许你与用户互动.
媒体 & 演讲培训
Our media training and speaker training services range from basic pre-interview prep to full-scale, 以团队需求为中心的面对面研讨会. 菠菜网最稳定正规平台可以提供的协助包括:
- 关键信息: We help you define your company’s most important messages, 将最复杂的概念简化为简单, 连贯的, 和可以理解的观点. Your final messages will be authoritative, well-supported, distinct from your competitors.
- 面试准备: 在面试和会议之前，菠菜网最稳定正规平台会准备Q&A documents that provide recommended answers to questions you are likely to receive and talking points, 以及面试官的必要背景.
- 定制的培训: We provide training on introductory public relations skills that prove invaluable in mastering new spokesperson responsibilities, covering everything from news value to different types of interviews and stories. 为了更有经验, 精明的管理人员, we hone and polish presentation delivery skills vital to effective communication including body language, 语气, 并在录音中发言.
- 面试准备: Our mock interview sessions simulate various types of interviews, 电视片段, press conferences you’re likely to encounter as a spokesperson. We then provide you with feedback that allows you to improve your performance.
- 材料的援助: We can assist with creating presentations and speech writing. Our staff of writers and graphic designers are highly skilled at ensuring we meet your communication objectives and brand guidelines with compelling materials that will resonate with your target audiences.
We can help minimize and eliminate reputational damage through proactive crisis communications that preserves the trust of customers, 员工, 合作伙伴, 以及其他关键的利益相关者群体.
Companies need to be in a position to respond quickly and effectively to 一场危机 situation:
危机前, we meet with your executive team to perform a risk assessment, which will be used to create an issues communication plan.
在 一场危机, 菠菜网最稳定正规平台的团队会在你身边, 提供专家建议, 从向利益相关者团体发布通信开始, 发布会上发言人, 监控媒体和社交媒体活动.
后危机时代, we will perform a comprehensive assessment of your company’s reputation.
We facilitate media coverage from industry outlets including 矿业杂志, 北方矿工, 《菠菜网最稳定正规平台》，以及各大主流媒体，如 《菠菜网最稳定正规平台》, 《菠菜网最稳定正规平台》, BNN-彭博, National Post, 环球邮报, 加拿大广播公司全国新闻, 全球新闻, CTV新闻，以及其他.